Salma Shah is the founder of Soft Skills 4 Tech. A psychology graduate, she started her career with an inspiring software company. While she skilled up on the technical aspects of her role, Salma relied on her soft skills of building personal trust, communication and strong relationships.  Rolling forward a few career moves and with a very successful career behind her, she decided to take all she had learnt and share it with others. Her passion for Psychology kept calling and in 2006 made the leap to start up Soft Skills 4 Tech.  

The tech sector landscape has changed considerably since the 90's and your customers today are savvier, more cynical and overwhelmed with choice. Best practice techniques alone aren’t enough to win business, your people need to know how to enlighten, serve and guide customers (internally and externally).

Our credibility is built on our team’s vast experience of working in the sector in a range of roles internally and customer facing. Bringing together business skills and business psychology in today’s evolving Tech sector.


Today we are growing fast.
Our mission: We’ll help you reach your business goals through improving your people’s performance.