Demos are like dating……

Demos are like dating……

We’ll gloss over why I was reading a book on successful dating – whatever the reason, it got me thinking about how many of the tips for a successful date can equally be applied to a successful demo. 

 

Most of us have managed to  navigate a successful date or two – so maybe we can apply some of the same skills we use in our social life to our work.

 

With this in mind, here are my top dating-and-demo – tips. 

The five things buyers don’t tell you

The five things buyers don’t tell you

 

This blog was co-written with Jane James a management consultant and experienced software buyer who works with companies to help them evaluate software. Jane has sat through hundreds of demos. Some done well and others done badly, she has seen more sales lost by a poor demonstration than won by a good one.

 

According to Jane there are a few things buyers expect sellers to work out for themselves